Search Engine Optimization , or SEO, is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine's organic results. SEO can be traced back to the mid-1990s when webmasters and content creators began optimizing websites for search engines. At the time, search engines were relatively basic and relied heavily on the use of meta tags, keywords, and other on-page factors to determine the relevance and ranking of a website. In 1997, the first version of Google was launched, and it quickly became the most popular search engine due to its simple and effective algorithm. As Google became more popular, webmasters began to focus on optimizing their websites to rank well on Google's search results pages. In the early 2000s, SEO evolved into a more complex practice that included a wide range of factors, such as link building, social media optimization, and content marketing. As the importance of SEO grew...